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Drake & Josh aired from January 2004 until September 2007 on The Nickelodeon Cable Network.

Two "accidental" teenage brothers had to get used to living with each other in this happy, slapstick comedy. Drake ( Drake Bell) was a cool, handsome , guitar-playing girl-chaser, whose only torment in life was his little sister Megan ( Miranda Cosgrove), who loved to play pranks on him. That is, until his single mom Audrey ( Nancy Sullivan) married Walter ( Jonathan Goldstein), who brought into the house his chubby, socially inept but undeniably smarter son Josh ( Josh Peck), who promptly gave new brother Drake a big hug( ugh!). Drake and Josh squabbled but grew to like and support each other in little adventures around San Diego, and at school. Stories revolved around Drake's band, his bumbling through school and at various short term jobs, Josh's love of magic and Walter's career as an inept weatherman at a local TV station.

An Article from The New York Times

FOR YOUNG VIEWERS; Amanda's Slapstick Sidekicks Take to the Limelight

Published: February 1, 2004

MARTIN and Lewis. Belushi and Aykroyd. Corman and Conway. But Drake and Josh? You bet, said Dan Schneider, the creator and executive producer of ''Drake & Josh,'' comparing Drake Bell (top right) and Josh Peck, the stars of his new comedy series, to Harvey Corman and Tim Conway, who parlayed cross-dressing and pratfalls on ''The Carol Burnett Show'' into widespread popularity in the 1970's.

Spun off from ''The Amanda Show,'' now in reruns, ''Drake & Josh,'' shown Sundays at

7:30 p.m. on Nickelodeon and repeated at various times during the week, pits the sensitive, keen-witted Josh against the coolly calculating Drake after their parents marry and the mismatched teenagers find themselves living under the same roof. The thing is, the boys actually grow to like each other as they get sucked into disparate worlds -- leaving plenty of room for the physical comedy they played to the hilt as sidekicks to the effervescent Amanda Bynes.

''I often read the message boards of 'The Amanda Show' to get feedback, and I was finding that kids were really responding to them as a team,'' Mr. Schneider recalled of his decision to move Drake and Josh into the limelight.

''Of all the shows I've done for Nickelodeon, this is the most family oriented,'' said Mr. Schneider, whose credits include ''All That,'' ''Kenan and Kel'' the feature film ''Big Fat Liar'' and the WB series ''What I Like About You.'' ''The boys love the comedic duo. The girls are really going for Drake, who is an extremely handsome kid. And the parents really like watching.''

The numbers prove Mr. Schneider's point. The show's premiere, on Jan. 11, produced Nickelodeon's highest ratings for a live-action series in almost 10 years.

Perhaps it's their Everyboy appeal, Drake and Josh surmised during a telephone interview from the show's set in Los Angeles.

''I don't think I'm as cool as I am in the show,'' said Drake, a 17-year-old Southern Californian who lives on his own, has his own band, Drake 24/7, and wrote and performed the show's theme song.

Josh, a 17-year-old New Yorker who is ''still shacked up with Mom,'' says, ''I'm a lot like my character, though I like to think I'm not as dorky.''

''I like to do things that aren't exactly the stereotypically cool thing -- play chess, go to the movies a lot,'' he said, adding ''I do play a really mean air-guitar.''

And like their characters, the young actors find common ground through their differences. ''We're just great friends when we get on set, even though we don't hang out together off set,'' Josh went on. Still, ''we can call each other up after a few days, a few months or a few years, and we know the other will always be there like it was yesterday.'' Kathryn Shattuck

Field Day for Slimeballs and Tailgaters

The football field won't be the only green on the screen today. ''Nickelodeon Takes Over the Super Bowl,'' shown at 11 a.m. on CBS and taped at the network's sports studio in Houston, will feature player profiles, celebrity interviews by Cow and stadium-size quantities of the show's ubiquitous, chartreuse slime. Brent Popolizio and Candace Bailey (front), of ''U-Pick Live,'' are the hosts of the hourlong special. And the rest of the ''U-Pick'' cast -- Pickboy, a superhero with supernatural selection powers; Antonio, the show's jack-of-all-trades; and Garbagio, a masked wrestler whose most formidable opponents are cookies and milk -- get in on the action, which includes a ''how to tailgate'' segment with Drake Bell and Josh Peck and N.F.L. Experience games with Jamie Lynn Spears and Giovanni Samuels of ''All That.'' The power players Phil Simms, Dan Marino, Mike Ditka, Warren Sapp and Michael Stahan will weigh in on the adult side.

An Article from The Seattle Times

Monday, April 24, 2006 -

TV's tween scene

By Peter Larsen

The Orange County Register

Nine-year-old Melissa Langley made sure to catch "High School Musical" when the made-for-TV movie debuted on The Disney Channel in January.

Since then, the fourth-grader has watched it three or four more times, bought the soundtrack and taught herself a few of the dance numbers from the movie.

"I just really like the songs," Melissa says. "When I fall to sleep, sometimes I listen to the songs."

"High School Musical" is pretty much her favorite thing on TV right now, along with "Zoey 101," "Hannah Montana" and "Tom and Jerry."

Melissa is a tween a kid between the ages of 9 and 14 and if the only one of her faves you knew was the classic cat-and-mouse cartoon, well, you're not a tween, and you probably don't have one living under your roof.

And before you dismiss all this as kids' stuff, consider this: Tweens are big business and a powerful entertainment audience the soundtrack to "High School Musical," for example, twice hit No. 1 on the Billboard album chart last month, topping releases by James Blunt, Mary J. Blige, Barry Manilow and Eminem.

The series and movies tweens watch on networks such as The Disney Channel and Nickelodeon are among the highest-rated on all of cable.

A big market

With roughly 25 million tweens in the United States, the money they spend or influence their families to spend totals more than $50 billion a year, by many industry and media estimates.

Yet even as their viewership makes hits of TV shows, movies and music, it remains a hidden audience, one that most outside the tween world might not even know exists.

"When we won for best kids show, we wanted to go out and celebrate," says Drake Bell, 19, star of "Drake and Josh" on Nickelodeon, which won several awards at the Kids Choice Awards earlier this month.

"With the Oscars, you can go out and celebrate, and everybody's, 'Woo-hoo, the Oscar winners!' " says Bell, who won best actor at the awards show. "With this, everyone who knew who we were was in bed by 8 p.m."

To understand the cultural phenomenon of tween TV and increasingly, its spinoffs into music, the Internet and shopping look to the early 1990s, when kid-oriented cable channels started to fill a niche abandoned by the broadcast networks.

"I think the networks used to try to program for kids and family," says Dan Schneider, who acted on one such show, "Head of the Class," in the 1980s before going on to create tween programs such as "The Amanda Show," "Drake and Josh" and "Zoey 101."

"Sometime in the early to mid-'90s, 8 p.m. television went away from family to being 'Friends' and you really don't want your 10-year-old watching 'Friends,' " Schneider says.

Nickelodeon had many of the early tween shows "Clarissa Explains It All," Schneider's "All That" and "The Secret World of Alex Mack," from Tommy Lynch, like Schneider, a tween programming mogul.

What they discovered was that kids in that age range didn't want to watch shows for little kids, and didn't want to watch their parents' shows. Instead, they wanted to see themselves and their stories on TV.

"They love stories about themselves," says Lynch, whose other programs include "Romeo!" and "Caitlin's Way." "Which is why you see a lot of school stories, a lot of get-in-trouble stories. And funny is a big part of it our audience loves funny."

Putting kids on top

Schneider says his main goal is to create "a world where kids rule," he says. "If you think about it, kids are always being told what to do, what to say, when to do it they're very controlled ... I give them an escape, where the kids are in charge."

He and others who create programs for tweens say the other common attribute of the shows is honesty it has to feel real to the audience.

"You're telling a story that relatable, that's accessible and, particularly with 'High School Musical,' a story with some wish fulfillment attached," says Gary Marsh, the Disney Channel's president for entertainment.

"There's an adage out there 'Tween is not an age, it's a stage,' " Marsh says. "Kids are trapped between the cocoon and comfort of being a child, and the rebellion and independence they want as a teenager.

"So your goal is trying to satisfy all those needs that kids have."

With "High School Musical," Marsh notes, The Disney Channel did that and then some.

The story of kids from different cliques the basketball star and the brainy girl who decide to try out for the school musical has attracted more than 34 million different viewers over 10 showings since its debut Jan. 20.

By the time a karaoke version aired a day later, 1.2 million fans downloaded lyrics from the Disney Web site to sing along. The soundtrack CD has sold more than 2 million copies and topped the charts in online sales at the iTunes store.

The strong iTunes sales point to what show creators say is the future, targeting tech-savvy tweens with original content online, like the behind-the-scenes podcasts Schneider does with the "Zoey 101" cast.

"When I was a kid, my favorite show was 'Happy Days,' " he says. "If I could have heard a recording of the cast of 'Happy Days' just sitting around having fun, talking about the show in a party atmosphere, I'd have lost my mind."

Real-life situations

Drake Bell, of "Drake and Josh," who grew up on Nickelodeon watching its shows and then starring in "The Amanda Show" and the spinoff "Drake and Josh" said the shows succeed because they show real kids doing real things in humorous settings.

"They're wholesome, and really actually funny," says Bell. "It's not like you turn it on, and it's kids throwing pies in each other's faces. There's actually validity to the work."

Not, of course, that there's anything wrong with silly stuff like pies in the face or square-pantsed sponges.

Because even with all the tween programming on The Disney Channel and Nickelodeon, tweens still watch a lot of animation on those channels, as well as the Cartoon Network.

Nicholas DeNuccio, 11, and Bree LaBare, 13, rate "SpongeBob SquarePants" as highly as they do shows such as "Zoey 101" and "Ned's Declassified School Survival Guide."

But what they say about the tween shows is right on target with what their makers say: They like the school settings and stories, they like the little lessons on how to navigate that world, and they like all the humor.

Dad Jim DeNuccio gives them a thumbs-up, too, for their safe content and relevance to kids today.

"They're real scenarios, real relationships," he says. "What's on a 10- or 12 year-old's mind these days it's all about girlfriends and boyfriends and being aware of yourself.

"From a father's point of view, it's OK with me," he says.

Hooked on tweens

From show creator Schneider's perspective, the tween genre is a fine place for him, too. He's repeatedly turned down offers to move into primetime adult TV.

One reason is the greater control broadcast networks exercise over their shows. The main reason is that as networks have proliferated on cable, the audience has splintered, and hit shows seldom become the water-cooler talk they were in the old days.

"When I was on 'Head of the Class,' 25 million, 30 million people would watch that every night now a big hit doesn't get a third of that audience," Schneider says. "I liked television in the old days. I liked that everybody knew every episode of 'The Brady Bunch,' everybody knew every episode of 'Cheers.'

"There's not a tween in this country that doesn't know 'Drake and Josh' well," Schneider says. "You can't bring me a 12-year-old that doesn't know 'Zoey.'

"Tween television is the last area, the last audience, where the whole nation knows these shows."

An Article from Multichannel News

Nick's Drake & Josh: Really Big Shrimp Sets Audience Record
Original Movie Draws 5.8M Viewers for Kids-Targeted Cable Network

By R. Thomas Umstead -- Multichannel News, 8/6/2007 2:09:00 PM

Nickelodeon's Aug. 3 premiere of original movie Drake & Josh: Really Big Shrimpdrew a network record 5.8 million viewers.

The movie, based on the long-running Nick series starring Drake Bell and Josh Peck, drew 6% more viewers than the previous record of 5.4 million viewers garnered by Jan. 6, 2006, movie Drake & Josh Go Hollywood, according to the network.

In addition the movie reached a network-high 2.3 million tweens aged 9-14, as well as 2.4 million kids 6-11. Both numbers posted triple-digit increases over the same 8 p.m.-9 p.m. time period last year, according to Nickelodeon.

In addition, the Drake & Josh: Really Big Shrimp online TV site generated more than 1.7 million page views since its July 27 launch. Also, a special online-themed game that launched Aug. 2 generated some 258,000 game plays.

Additionally Drake & Josh videos on TurboNick garnered more than 2.1 million streams since its launch on the broadband service, the network said.

To read an article about Drake & Josh go to

To watch some clips from Drake & Josh go to

For the Official Website of Drake Bell go to

To watch the opening credits go to

For the full theme song go to
Date: Thu January 26, 2006 � Filesize: 16.9kb � Dimensions: 220 x 268 �
Keywords: Drake & Josh


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