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Old 08-13-2007, 10:22 AM   #1
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Default Noggin, The N to Split, Turn Into Two 24/7 Channels by End of Year

Official announcement later today.

From NY Times:

A Coming of Age at Nickelodeon: Noggin and the N Will Get Their Own Channels; Acquires That '70s Show

By ELIZABETH JENSEN
Published: August 13, 2007


Nickelodeon is expected to announce today that Noggin, the daytime commercial-free preschool network, and the N, a nighttime advertising-supported network for adolescents and teenagers, will become 24-hour stand-alone networks and no longer share channel space.

The split, planned for the end of the year, will resonate particularly in the intense competition for the 9- to 14-year-olds and 12- to 17-year-olds, whose loyalties are now divided among Walt Disney’s Disney Channel — home of the series “Hannah Montana” and the powerhouse “High School Musical” and a sequel that is being shown on Friday — and ABC Family; Nickelodeon’s Nick, MTV and the N; and the broadcast network the CW, among others.

By inhabiting its own space, the N, the five-year-old network whose marquee program is “Degrassi: The Next Generation,” will become the only cable network specifically aimed to the age groups, potentially giving it an advantage over its rivals, whose schedules also include programs for other demographic groups. The network will use the channel space currently occupied by Nickelodeon’s Games and Sports, which will become a broadband channel and may align itself more closely with local community sports.

Splitting the networks has been considered “for years,” said Cyma Zarghami, president, Nickelodeon and MTVN Kids and Family Group at Viacom, commenting in an interview that the two “are stuck together a little bit awkwardly; there’s somewhat of a disconnect between the preschool audience and the teen audience at night.”

By dividing into distinct channels, Ms. Zarghami said, the two brands will make it easier for viewers to find what they want whenever they want it. The networks, she added, also hope to slightly broaden their audiences, by drawing more parents to Noggin in the evening hours and more 9- to 14-year-olds to the N during the day. The median age for the mostly female viewers of the N is 16.

The Disney Channel, with a tween-focused prime-time lineup, and ABC Family, aimed in prime time toward older teenagers with programs like “Kyle XY” and “Greek,” will still have an important leg up on the N after the split: Those networks are available in some 92 million homes with cable, compared with 60 million for the N, and both roundly trump the N in ratings in prime time, when the most viewers are available.

Indeed, some industry observers questioned how many more tween viewers the N would attract by expanding into what are essentially school hours, with reruns of programs including “Drake and Josh” and “The Amanda Show.”

The Disney-owned networks tend toward more upbeat fare than the N, which Ms. Zarghami described as a place for viewers “who are exploring adulthood without jumping in with both feet.” The top-rated high school series “Degrassi,” which plans its first two-hour TV movie for next spring, is “the quintessential anxiety show for 15-year-olds,” she said, adding, “Disney’s not about angst.”

She played down the notion of any heated battle for advertising dollars, noting that the Disney Channel features commercial sponsorships, not ads, although ABC Family does accept advertising. Rich Ross, president of the Disney Channel Worldwide, said in an interview that he does not expect the N’s expansion to have much effect on his channel. ABC Family executives declined to comment.

Perhaps a bigger challenge for all these is remaining relevant to viewers tempted by the wonders of the Internet, iTunes, cellphones and video gaming. But Mr. Ross said that “tweens actually have proven to be a very viable audience to reach on linear television. They are very loyal; they are not as fickle as people think they are.” Teenagers, he said, are tougher to reach, once they are unleashed by parents into the digital world.

To fill in the extra time it will have, the N has acquired reruns of the former Fox hit “That 70s Show,” which ABC Family is to begin running in 2008 as well.

New original shows for the N include its first comedies, “About a Girl,” which follows a college sophomore living with four male roommates, and another with the working title “Interns,” from the creators of its series “South of Nowhere.” The half-hour “Gigantic” will take a fictional look at teenagers growing up in the shadow of Hollywood stars.

And because a cable network is nothing without its own reality show these days, the N plans its first one, with the working title “Queen Bees.” (A previous working title was “Mean Girl Makeover.”)

The split will provide new competition for PBS Kids Sprout as well, which has plenty of daytime rivals, but until now has been the only 24-hour preschool channel. That network, a joint venture of PBS, Comcast, HIT Entertainment and Sesame Workshop, has focused its original programming efforts on the 6 to 9 p.m. dinnertime and pre-bedtime block, when Noggin goes off the air and the N begins.

PBS Kids Sprout runs limited commercials meant for parents and caregivers between its programs; Noggin relies only on sponsorships. When it expands to the evening hours, Noggin will begin directing some of the material between the shows to parents, but the programs themselves will remain oriented to children, who “we know are staying up late,” Ms. Zarghami said.
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Old 08-13-2007, 10:52 AM   #2
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Oh great. Just more cable channels to have to pay for that I won't be watching...
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Old 08-13-2007, 10:56 AM   #3
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Wow that's neat. Will they be putting older shows back on the-n like clarissa explains it all and just what we need another channel playing That 70's Show. When will they announce the schedule.
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Old 08-13-2007, 11:14 AM   #4
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I'm hoping they put A Different World and Growing Pains back on their lineup. They have all those extra airwaves, so theycould at least give us a couple airings of each show. Although, they'll probably just give us day long marathons of Fresh Prince.
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Old 08-13-2007, 12:01 PM   #5
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Originally Posted by TV Land Fan
Oh great. Just more cable channels to have to pay for that I won't be watching...
It won't be anything extra. Noggin 24/7 will take the full schedule of the current Noggin/The N channel and GAS will turn into The N 24/7. GAS will be an online only channel now.
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Old 08-13-2007, 12:03 PM   #6
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Oh, OK. Thanks!
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Old 08-13-2007, 12:54 PM   #7
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MTVN's NOGGIN and The N Channels to Split into Two Separate 24-Hour Services, Dec. 31, '07


NOGGIN to Become 24-Hour Commercial-Free Preschool Service
The N to Become First 24-Hour Tween/Teen Channel, Will Feature 'TEENick'
Programming During Day and The N's Content at Night
The N Adds to Hit Schedule with New Original and Acquired Programming for
Fall and Winter

NEW YORK, Aug. 13 -- As part of MTV Networks' (MTVN) niche programming strategy to super-serve targeted audiences, the award-winning NOGGIN and The N, the two Nickelodeon and MTVN Kids and Family Group brands that currently share space on a single channel, will be separated into two 24- hour services beginning Dec. 31, '07, it was announced today by Cyma Zarghami, President, Nickelodeon and MTVN Kids and Family Group. NOGGIN and The N will be carried by all cable operators, DirecTV, AT&T U-verse and
Verizon FiOS.

"Having NOGGIN and The N as two separate channels alongside our Nicktoons network gives our core audiences of preschoolers, kids 6-11 and tweens/teens their own dedicated 24-hour services, as well as more places for us to cultivate and develop future hits," Zarghami said. "Making these highly valued channels separate and distinct will also provide us with the opportunity to explore serving audiences adjacent to these demos, and will provide demo- specific home bases for our vast programming library."

"Splitting these channels into two 24-hour services provides MTV Networks and our partners with wonderful growth opportunities to further reach and serve our audiences," said Denise Dahldorf, Executive Vice President, MTVN Content Distribution and Marketing. "The demos that NOGGIN and The N serve are important drivers with VOD, broadband and interactive applications, which adds to these brands' already incredible value."

On Dec. 31, commercial-free preschool channel NOGGIN will expand to 24- hours, as will ad-supported The N, which will serve tweens and teens with programming from Nickelodeon's popular TEENick block during the day and continue as The N at night. The N will move into the transponder currently occupied by the Nick Games and Sports channel (GAS), which will evolve into a new broadband service for TurboNick.

NOGGIN, with its mission to be a place where preschoolers gain key curricular knowledge through interactivity and narrative, features a schedule of original programming like Jack's Big Music Show, Oobi and The Upside Down Show, as well as hit shows including Franklin, Max & Ruby, Little Bear, Pinky Dinky Doo, and Wow! Wow! Wubbzy! NOGGIN also offers Nick Jr. favorites like Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, Blue's Clues and The Backyardigans.

For The N's move to 24 hours, its featured hit TEENick programming in the day will include Drake and Josh, The Amanda Show, All That and The Nick Cannon Show, among others. Programming at night from The N will include its current stable of hits including Degrassi: The Next Generation, Beyond the Break and South of Nowhere, as well as brand-new programming just greenlighted.


Some of the new, forthcoming programming for The N includes brand-new seasons of Degrassi (October 2008), Instant Star (February 2008) and the return of South of Nowhere (February 2008) in addition to the following four new original series:

-- About A Girl, The N's first-ever scripted comedy series, is a 13-episode college-based show written in LA and shot on location in Vancouver, premiering Friday, Oct. 5, 2007. The comedy, produced by Brightlight Productions Inc., chronicles Amy Ryan (Chiara Zanni, Good Luck Chuck), a college sophomore whose campus dorm turns out to be more of a dud than a dream, and she finds herself in need of a new address.
Effectively homeless, she quickly bunks up with not one, but four male roommates in an off-campus house where everyday courtesies such as hygiene and privacy are about to go out the window;

-- Interns (working title), a new half-hour scripted comedy from creators Will McRobb & Chris Viscardi (The Adventures of Pete & Pete), and produced by The Tom Lynch Company, the creators of The N's South of Nowhere. Interns begins production in Vancouver in August and is scheduled to premiere in 2008;

-- Gigantic (working title) Did you ever wonder what a silver spoon tastes like? This half-hour dramedy co-created by cult filmmaker Ben Wolfinsohn (High School Record) and Debby Wolfinsohn takes a fictional inside look at the chaotic, hilarious, entitled and often trying lives of the teen kids growing up in the shadow of Hollywood's mega stars. Gigantic is scheduled to premiere in 2008;

-- Queen Bees (working title) is an eight-episode reality series produced by Endemol USA that brings a group of teen "Queen Bees" together to live under one roof. We all knew them growing up. From the girl who is nice to you one minute but completely cruel the next, to the know-it-all who tries to be the center of attention and thinks she's better than everyone else, to the girl who'll steal your guy while you watch in horror. Each episode will focus on a different Queen Bee trait to see who is really the leader of this hive. Through a series of outrageous challenges filled with temptations, these Queen Bees will be forced to reveal their true selves. Queen Bees is scheduled to premiere in 2008;

-- The Degrassi Spring Break Movie, the network's first Degrassi TV movie, scheduled to premiere in April 2008, will feature the cast from Degrassi Community High as they take their first college road trip;

-- The N also has acquired the hit That '70s Show (June 2008), which will join the recently added Laguna Beach (45 eps) and The Hills (23 eps).
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Old 08-13-2007, 03:48 PM   #8
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It would be nice to see Blossom on The N. At least one good show should be added!!
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Old 08-13-2007, 04:19 PM   #9
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My immediate problem is that instead of filling the daytime hours with the current junk Nick offers, they should go into the vault and play the true classics people have been clamoring for. What makes them think their viewers want to watch Drake & Josh and The Amanda Show when they've been begging for Are You Afraid of the Dark? and Salute Your Shorts everyday on their message boards! Sheesh! This is one network that doesn't listen to their viewers.
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Old 08-13-2007, 06:03 PM   #10
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Kind of dissapointing for me. The rumor going around was that Nick was going to cut GAS and put a Nick Rewind channel, which would have been awesome. Too bad that didn't materialize..
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Old 08-13-2007, 06:08 PM   #11
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Quote:
Originally Posted by Br26
Kind of dissapointing for me. The rumor going around was that Nick was going to cut GAS and put a Nick Rewind channel, which would have been awesome. Too bad that didn't materialize..
I'd love to see a Nick Rewind Channel. For awhile NickToo used to air the classic Nick shows, but they've stopped doing that.
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Old 08-13-2007, 09:40 PM   #12
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when nick ran Legends of the hidden temple on nick itself a few weeks ago out of the blue.. i guess it was their test to see what they could do with those shows to see if there was still a tv audience left for them.. and i guess there wasnt, so they chose to make it online only..
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Old 08-13-2007, 11:02 PM   #13
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Quote:
Originally Posted by GolfDude
when nick ran Legends of the hidden temple on nick itself a few weeks ago out of the blue.. i guess it was their test to see what they could do with those shows to see if there was still a tv audience left for them.. and i guess there wasnt, so they chose to make it online only..
Legends of the Hidden Temple shows on NickGas along with a bunch of old kids game shows.
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Old 08-14-2007, 12:27 AM   #14
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My heart just plummeted.

The 18-29 demographic would kill for a Nick Rewind channel, but I guess they only want age 17 and under. Seriously, if the two channels need programming, GO INTO THE VAULT and air some of those shows. They'd gain a lot of viewership.

Didn't Nick try airing Legends of the Hidden Temple at like 7:30 AM eastern?? It's summer and there are people who like sleeping late, especially me. Unfortunately, that means people miss it and don't watch. Maybe it was deliberate.

As for Interns, I might watch if only for the reason that McRobb and Viscardi created it. I can't watch it though if Directv won't carry the channel since they never carried GAS.

This ruined my entire day.

I'm done with my rant.
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Old 08-14-2007, 09:17 AM   #15
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didnt the 2nd PR say Directv would carry the new the-n channel?

and i know legends is on nick gas, but i was saying i guess their quick run a few ago on nick was their nick gas test to see if they could still air them on tv or if the audience was gone.. although they kept adding airings of it on nick...
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