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Old 06-19-2019, 07:28 PM   #1
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Default FCC to Ease Mandate to Air Children's Programming on TV

https://www.bloomberg.com/news/artic...l-from-the-fcc

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Federal regulators intend to ease requirements for television broadcasters to air children’s programming, saying a decades-old mandate has become outdated in an era of abundant kids’ shows on cable and online.

The Federal Communications Commission is to vote July 10 on allowing children’s programming to be shown an hour earlier, at 6 a.m., and for a portion of required fare to appear on secondary digital channels rather than the main channel seen by most viewers. Critics said such changes would undermine the goal of ensuring availability of three hours of educational children’s programming weekly.

Broadcasters such as CBS Corp., Fox Corp. and Comcast Corp.’s NBC lobbied for looser rules.

“This update of our rules is long overdue,” FCC Chairman Ajit Pai, who leads the Republican majority at the agency, said in a blog post Tuesday.

At issue is a 1996 requirement for TV broadcasters to present an average of three hours weekly of programming designed to educate children, on a regularly scheduled basis between 7 a.m. and 10 p.m. Under the proposed changes, one-third of the required hours could appear on secondary digital channels that broadcasters have created.

Broadcasters told the FCC they want flexibility.

Children’s TV rules “are still mired in the bygone era of appointment viewing” of broadcast TV, the National Association of Broadcasters, a trade group, said in a filing. Cable has increased its penetration of households and offers hundreds, rather than dozens, of channels, while broadband services offer online video options, the broadcasters’ association said.

Public-interest groups, such as the Center for Digital Democracy and the Campaign for a Commercial-Free Childhood, opposed the changes. Almost 16 million households rely exclusively on over-the-air broadcasting, they said in a filing to the FCC.

“The FCC’s assumption that children’s television guidelines are no longer necessary because programming is available on other platforms is simply wrong,” the groups said. “Many families, especially low-income families and families in rural areas cannot access or afford alternative program options” available on cable and online.
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Old 06-19-2019, 08:56 PM   #2
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It's about time. The requirement is ridiculous, just like most of the programming that virtually no one watches. (If people did watch, there would be no reason to ditch the rule.)
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Old 06-19-2019, 10:02 PM   #3
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It sounds like they're going to let main channels shift an hour of E/I programming per week to its subchannels. If that's right, the subchannels like MeTV might have to give up that hour.
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Old 06-19-2019, 10:12 PM   #4
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Low income families watch those crappy Litton shows? I know a lot of them probably watch the PBS Kids Channel, which is free 24/7.
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Old 07-10-2019, 03:13 PM   #5
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Here is an article that will be describing the changes:

https://www.broadcastingcable.com/ne...id-flexibility
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Old 07-10-2019, 09:06 PM   #6
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I only hope this means we can finally get rid of all that totally UN-watchable educational crap that passes for children's TV on Saturday and Sunday today. Maybe now we can go back to real actually entertaining great cartoons on Saturdays again. Let's see the return of Superman toons and Beany & Cecil, Popeye, Quick Draw McGraw, you know cartoons that were meant to be entertaining not a substitute teacher.
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Old 07-11-2019, 03:31 PM   #7
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Originally Posted by Hazel Anyday View Post
I only hope this means we can finally get rid of all that totally UN-watchable educational crap that passes for children's TV on Saturday and Sunday today. Maybe now we can go back to real actually entertaining great cartoons on Saturdays again. Let's see the return of Superman toons and Beany & Cecil, Popeye, Quick Draw McGraw, you know cartoons that were meant to be entertaining not a substitute teacher.
That would be nice...plus, many Gen Y people are having families or are planning on having families. The ones born in the 80's are trying to get positions in the workforce that are better than what they did 10 years ago...plus, The Great Recession was a setback for us...but many of us born in the 80's LOVED SatAM Cartoons...maybe there'll be a comeback!
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Old 07-12-2019, 05:07 PM   #8
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Checking the link, it would appear channels will be able to shift a third of this claptrap to their digital subchannels (called multicast channels in the article). Since many of their subchannels already have this junk via MeTV, etc., it probably means they'll be able to ditch an hour of it on the main channel.

Our luck, they'll probably fill it with infomercials.

One slightly helpful thing is they'll be able to start at 6 am rather than 7. That would potentially get rid of it by 9 am. They also get an extra hour leeway at night (until 10 pm) but they all just try to burn it off in the early morning now.
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Old 07-12-2019, 05:40 PM   #9
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Does anyone know when this officially takes effect?
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Old 07-12-2019, 05:55 PM   #10
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According to another article at the same site, the 3-1 vote was on a Notice of Proposed Rulemaking (NPRM). In other words, it's gonna be quite awhile. The wheels of government move very slowly.

One interesting thing a commissioner said was that the whole rule as it exists now could be unconstitutional, on free speech grounds. Since the rule dates to 1996, I guess that means no one ever challenged it in court.
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Old 07-12-2019, 06:11 PM   #11
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Originally Posted by stevea View Post
According to another article at the same site, the 3-1 vote was on a Notice of Proposed Rulemaking (NPRM). In other words, it's gonna be quite awhile. The wheels of government move very slowly.

One interesting thing a commissioner said was that the whole rule as it exists now could be unconstitutional, on free speech grounds. Since the rule dates to 1996, I guess that means no one ever challenged it in court.
Thanks. I thought that it would take affect right away.
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Old 07-14-2019, 02:01 AM   #12
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FCC Revises Children’s Programming Rules for Broadcasters

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The changes implemented on Wednesday include expanding by one hour the time periods in which stations can run programs that comply with Children's Television Act rules. Stations can now carry educational/informational programming as early as 6 a.m., rather than 7 a.m., through 10 p.m.

TV stations under the CTA are obligated to run 156 hours a year of educational and informational (E/I) programming. Under the rule changes, stations are allowed to carry up to 52 hours a year of E/I programming in the form of specials or short-form content rather than ongoing series. Stations can also shift up to 13 hours of programming per quarter onto a multicast stream rather than their primary broadcast channel.
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Old 07-14-2019, 05:12 PM   #13
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Quote:
Originally Posted by Hazel Anyday View Post
I only hope this means we can finally get rid of all that totally UN-watchable educational crap that passes for children's TV on Saturday and Sunday today. Maybe now we can go back to real actually entertaining great cartoons on Saturdays again. Let's see the return of Superman toons and Beany & Cecil, Popeye, Quick Draw McGraw, you know cartoons that were meant to be entertaining not a substitute teacher.
This will never, ever happen, at least not for a very, very long time. The reason why we don't have these types of shows anymore are:

1) There's no audience (all the kids are on TikTok/YouTube/social media and couldn't care less about cartoons)

2) There are no studios dedicated to producing kid's animated series like in the past when you had giants like Hanna-Barbera, Filmation, DiC, Disney, etc. pumping out dozens of series a year.

3) Animated shows are too expensive, compared to those boring and crappy E/I live action shows.

4) There are no toys to sell.
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