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Old 03-01-2006, 12:03 AM   #1
Mr. Television
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Default Trump's A Bust On Monday

From the LA Times.




The Overnights: Trump Busts on New Night
Does The Donald still love Mondays? Last week we skeptically noted Donald Trump's manufactured "feud" with Martha Stewart in advance of "The Apprentice's" switch from Thursdays to Mondays on NBC. The question: Would such a stunt help the tycoon plump the show's quickly fading numbers?

Nope. "Apprentice" bombed big-time at 9 p.m. Monday, rounding up just 9.8 million total viewers, according to early figures from Nielsen Media Research. The show placed fourth behind CBS' comedy lineup of "Two and a Half Men" and "Courting Alex" (15.6 million), Fox's "24" (13.8 million) and even ABC's finale of "The Bachelor" (10.2 million). The news was no better among adults aged 18-49, where "Apprentice" settled in fourth as well with a 4.0 rating/9 share -- far behind the time slot leader, "24" (5.6/12).

How bad did it get for The Donald? Well, "Apprentice" retained just 78% of the young-adult audience for the second half-hour of the game show "Deal or No Deal," in a business where anything less than 80% retention usually makes executives start hunting for replacement programming. (Remember how hot "Apprentice" was less than two years ago?) "Apprentice" performed so poorly, in fact, that it was a key factor in NBC's fourth-place finish overall for the night in 18-49 -- despite the fact that Fox had to contend with the low-rated finale for "Skating with Celebrities" (2.8/7). Overall, CBS won Monday among both total viewers (14.7 million) and in young adults (5.0/12). The night's most-watched show was CBS' "CSI: Miami" (18 million).

But maybe Trump can do more to promote the series. We bet Martha might have an open guest slot on her daytime talk show.

UPDATE: "Apprentice's" rating was the lowest-ever for a regularly scheduled new episode -- and this was fifth-season premiere, meaning it could get much worse from here on out.
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Old 03-01-2006, 12:16 AM   #2
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It also lost viewers as the hour went on... that doesn't bode well for next week.

Good for Deal or No Deal though... I just hope NBC doesn't overkill it like ABC did with Millionaire.
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Old 03-01-2006, 03:02 PM   #3
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i think its just that the show's getting old...i mean, how many years could one SAME idea last? i think the show needs something new and exciting, because it's already the 5th season, and everything is basically the same as it was in season 1. like, AI is in it's 5th season, and still doing really really well. the reason is because a lot has changed since season 1 with AI and it's not just the same old thing every year (the CONCEPT is the same, but if you've watched every season of American Idol, you'll notice some HUGE changes have occured since the first and second seasons) so it gives people a reason to keep watching. the apprentice hasnt changed at ALL, for the most part. plus, AI is just genreally more entertaining and the idea can last for a while without getting stale. i mean, honestly, how much can a show about two teams compeiting in business tasks and then one person leaving last? its not like you hear about the winners 2-3 years later, their all basically forgotton. it was REALLY good in the first 3 seasons because it was generally new, and even season 4 still managed to keep me entertained, but now its just like...who cares? yeah yeah 2 teams, one's losing and someones out. nothing new here...change the channel.

i guess season 5 isnt the last because of the whole LA thing in season 6, so i really hope that S6 is the last. i like the apprentice and want it to end on a high note, not a low note
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Old 03-01-2006, 03:11 PM   #4
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Quote:
Originally Posted by Brent88
Good for Deal or No Deal though... I just hope NBC doesn't overkill it like ABC did with Millionaire.
They're supposed to be showing that on a one episode a week basis after this week's shows.
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Old 03-01-2006, 04:23 PM   #5
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to many people watch WWe Raw
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Old 03-02-2006, 12:00 AM   #6
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Quote:
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They're supposed to be showing that on a one episode a week basis after this week's shows.
Yeah... two next week(Monday and Friday at 8), and then Mondays at 8.
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Old 03-02-2006, 02:51 PM   #7
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Deal or No Deal going to kill them in rating every time
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