Sitcoms Online - Main Page / Message Boards - Main Page / News Blog / Photo Galleries / DVD Reviews / Buy TV Shows on DVD and Blu-ray

View Today's Active Threads (No Chit Chat/Chit Chat Only) / View New Posts (No Chit Chat/Chit Chat Only) / Mark All Boards Read / Chit Chat Board


Sitcoms Online Message Boards - Forums  

Go Back   Sitcoms Online Message Boards - Forums > General Sitcoms News and Discussion

Notices

SitcomsOnline.com News Blog Headlines Twitter Facebook Instagram RSS

Antenna TV Summer 2021 Schedule; The CW Fall 2021 Premiere Dates
All-Star Cast Set for Paramount+ Animated Comedy Series; Home Makeovers with Marsai Martin
Netflix's Popular Never Have I Ever Returns July 15; Peacock's Girls5eva Renewed for Season 2
Chicago Fire Finally Heads to Syndication; Peacock Picks Up New Comedy Which Takes Place at a Singing Competition
Sitcom Stars on Talk Shows; This Week in Sitcoms (Week of June 14, 2021)
SitcomsOnline Digest: Valerie Bertinelli Cast in Comedy Pilot with Demi Lovato; Broadway Version of The Nanny in the Works
Fri-Yay: Kim's Convenience Is An Underrated Streaming Sitcom; Ted Revived as Series for Peacock


New on DVD/Blu-ray (February-June)

Betty White's Pet Set - The Complete Series Happy Together - The Complete Series 'Til Death - The Complete Series Fuller House - The Complete Series Parks and Recreation - The Complete Series (Blu-ray)

02/02 - Rowan & Martin's Laugh-In - The Complete Series (2021 Retail Release)
02/16 - Fam - The Complete Series
02/23 - Betty White's Pet Set - The Complete Series
03/02 - Blue Mountain State - The Complete Series
03/02 - Happy Together - The Complete Series
03/02 - Rick and Morty - The Complete Seasons 1-4 (DVD) (Blu-ray)
04/20 - 'Til Death - The Complete Series
05/11 - Dead to Me - Season Two
06/08 - The Critic - The Complete Series
06/08 - Fuller House - The Fifth and Final Season
06/08 - Fuller House - The Complete Series
06/08 - Our Cartoon President - Season 3
06/15 - The Office - Season 1 (Blu-ray) / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9
06/15 - Parks and Recreation - The Complete Series (Blu-ray)
More TV DVD Releases / DVD Reviews Archive / SitcomsOnline Digest


Reply
 
Thread Tools Search this Thread
Old 10-19-2005, 05:37 PM   #1
Pavan
SO News/Reviews Director
Administrator
Forum Icon
 
Pavan's Avatar
 
Join Date: Feb 17, 2000
Location: Linden, NJ (Where Hal Linden got his last name from!)
Posts: 26,359
Send a message via ICQ to Pavan
Default TV Land to Study Boomer Entertainment Trends

TV LAND ENLISTS BOOMER EXPERT KEN DYCHTWALD, PH.D.
AND AGE WAVE TO STUDY BOOMER ENTERTAINMENT TRENDS

Santa Monica, CA, October 19, 2005 - TV Land has secured the services of Ken Dychtwald, the nation's leading expert on Baby Boomers, and his San Francisco-based consulting firm - Age Wave - to conduct a comprehensive study exploring consumer behaviors and attitudes of the Baby Boom generation, generally defined as Americans born between 1946 and 1964. As consultants to TV Land, Dychtwald and Age Wave have been assigned two primary projects: 1) to develop and execute a "state-of-the generation" presentation to TV Land advertisers in March, 2006 and 2) to conduct a national study that examines their social influence and consumer trends on a wide range of issues pertaining to entertainment. The study's findings are slated to be released by TV Land and Age Wave in September, 2006.

Part one of the assignment being undertaken by Age Wave is for Dychtwald to address key TV Land advertisers and media buyers at presentations slated for March, 2006 in New York, Los Angeles, Chicago and Detroit, the nation's four leading media buying communities. During the multi-media presentations, Dychtwald will delve into the psychological, sociological and financial implications of Boomers as the largest generation in American history advances through middle-age. The very first Boomers turn 60 on January 1, 2006. Dychtwald's presentation to the buyers will be culled from a variety of sources including a comprehensive review of existing data about Boomers' wealth, lifestyles, attitudes, media consumption and other key demographic information and draw heavily from insights earned in Dychtwald's 30+ years as a leading authority on the maturation of the Boomer generation.

Age Wave's second mission for TV Land is to conduct a massive landmark national survey examining Boomer attitudes towards media and entertainment, the factors that contribute to their own entertainment choices, what programming content and formats offer them the most appeal and what their current perceptions are of the entertainment industry. The study will also explore such issues as the perceived current and future roles that television, movies, live entertainment, gaming and the internet play and will play in their lives. The survey will be conducted in spring, 2006 and the findings made public next September.

"Baby Boomers are such an important part of TV Land's success that it's natural for us to take the lead in learning what their expectations are from the entertainment industry," explains Larry W. Jones, President, TV Land and Nick at Nite. "There is no better authority on Boomers than Ken Dychtwald and his talented team at Age Wave. They are uniquely qualified to offer insights into how to serve this huge, wealthy and powerful generation as they reach the pinnacle of their lives."

Over the past 30 years, Ken Dychtwald, Ph.D. has emerged as the nation's foremost visionary and original thinker regarding the lifestyle, marketing, financial, healthcare and workforce implications of the "age wave." He is a psychologist, gerontologist and author of eleven books on aging-related issues, including his best-seller Age Wave and his newest book, The Power Years: A User's Guide to the Rest of Your Life <http://www.amazon.com/exec/obidos/tg/detail/-/047167494X/ref=pd_luc_mri/102-6777752-5769749?%5Fencoding=UTF8&m=ATVPDKIKX0DER&v=glance>; (with Daniel J. Kadlec). His strikingly accurate predictions have been featured in many prestigious publications including: The New York Times, The Wall Street Journal, USA Today, The Financial Times, Fortune, Time, Newsweek, Business Week, Inc., U.S. News and World Report and Advertising Age. American Demographics Magazine recently honored Ken Dychtwald as being the single most influential leader in understanding and marketing to aging boomers during the past quarter century.

Age Wave is the nation's leader in market analysis and innovative insights concerning the maturing boomer and older adult sectors. Under the leadership of founder, Dr. Ken Dychtwald, Age Wave has overseen hundreds of cutting-edge research, consulting and communications assignments worldwide. From these activities, Age Wave has developed a deep understanding of the expectations and attitudes towards retirement and the boomers' desires regarding lifestyle preferences and financial preparedness. The Age Wave team works closely with its clients to anticipate new market needs and to develop market positioning, brand development, and distribution strategies that fully capitalize on the unprecedented changes resulting from the "age wave." The company's client list has become a who's who of corporate and government global leadership.
__________________
SitcomsOnline.com News Blog -- The best news out there!
SitcomsOnline.com DVD Reviews -- We are #1 in reviews!
Pavan is offline   Reply With Quote
Old 10-19-2005, 09:08 PM   #2
brtcmfn
Member
Frequent Poster
 
brtcmfn's Avatar
 
Join Date: Dec 10, 2002
Location: colorado
Posts: 210
Default

Does this mean that TV Land is finally going to go back to it's roots and carry classic TV again?- Shows like Our missBrooks, Burns and Allen, Phil Silvers, Car 54 etc...
Shows from the 80's and 90's belong on NAN not TV Land-
TV Land should be 50-70's
brtcmfn is offline   Reply With Quote
Old 10-19-2005, 11:44 PM   #3
Pavan
SO News/Reviews Director
Administrator
Forum Icon
 
Pavan's Avatar
 
Join Date: Feb 17, 2000
Location: Linden, NJ (Where Hal Linden got his last name from!)
Posts: 26,359
Send a message via ICQ to Pavan
Default

No, it is just a research study.
Pavan is offline   Reply With Quote
Old 10-22-2005, 03:22 PM   #4
brtcmfn
Member
Frequent Poster
 
brtcmfn's Avatar
 
Join Date: Dec 10, 2002
Location: colorado
Posts: 210
Default

Does not look like just a survey according to TV Land's website moderator:

TV Land (both online and on-air) is moving towards becoming the place for the baby bommer generation. The research that is going to be conducted as outlined in the press release will go a long way to starting that process.
I know that Nick@Nite is considering its focus, but, I don't have any information to release at this time.

TVLTheLink
Administrator, The Community @
Nick@Nite TV Land Online
brtcmfn is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -4. The time now is 05:32 AM.


Although the administrators and moderators of the Sitcoms Online Message Boards will attempt to keep all objectionable messages off this forum, it is impossible for us to review all messages. All messages express the views of the author, and neither the owners of the Sitcoms Online Message Boards, nor vBulletin Solutions Inc. (developers of vBulletin) will be held responsible for the content of any message. The owners of the Sitcoms Online Message Boards reserve the right to remove, edit, move or close any thread for any reason.

Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2021, vBulletin Solutions Inc.