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Old 03-28-2018, 07:02 PM   #1
TMC
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Default Roseanne revival premieres to massive ratings

http://deadline.com/2018/03/roseanne...bc-1202354706/

About 18.2 million total viewers watched last night's two-episode premiere, making it the most-watched premiere of the season, topping Young Sheldon's 17.2 million viewers. In fact, the second episode had more viewers than the first, with 17.7 million watching the 8 p.m. premiere and 18.6 million viewers for the 8:30 p.m. episode. For comparison, Will & Grace returned to strong numbers with 10.2 million viewers. The two-episode premiere even topped Roseanne's series finale in 1997 by 10%. Roseanne also boosted Black-ish to a season high. Splitting Up Together followed Black-ish with a respectable 7.2 million viewers. Roseanne's premiere marked the highest-rated comedy telecast since Sept. 22 2014. ALSO: A second season renewal is a "foregone conclusion" as preliminary conversations began long before the premiere.

Roseanne premiere did especially well in flyover states
The ABC revival did well nearly everywhere, but its best ratings performance happened in Tulsa, Oklahoma. Roseanne also over-performed in Cincinnati, Pittsburgh, Chicago, Detroit and Oklahoma City. As The Hollywood Reporter notes, Roseanne didn't get great ratings in all red states. Its worst numbers came from North Carolina. Its second-worst ratings came from the San Francisco Bay Area.

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Why it's wrong to attribute Roseanne's big ratings to politics
"As a TV show, Roseanne hasn't suddenly become a mouthpiece for the alt right and any interpretation of the premiere that pretends it's a validation of a need for conservative TV is absurd," says Daniel Fienberg, adding: "Or, put a different way, Roseanne, a show that was once of its moment, came back as a show of a new moment and just as there was an audience for the show when it was at its peak, there was clearly an audience waiting for the show now." Fienberg expects that the big takeaway from the Roseanne revival will be to create shows about Trump supporters, or shows "about bridging gaps between Trump supporters and their estranged Trump-hating families (or Hillary supporters and their Trump-loving families). You can already bet that somebody in ABC's halls of power is wishing they had a new season of Last Man Standing ready to premiere after Roseanne next week or, failing that, hoping that they might convince Jonathan Taylor Thomas that America is ready for more Home Improvement. But Roseanne is not a conservative show."

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President Trump touts Roseanne's big ratings, which he learned about from Mark Burnett
“I got a call from Mark Burnett, he did The Apprentice, he’s a great guy," Trump said in a speech in Ohio. "He said, ‘Donald, I called just to say hello, and to tell you: did you see Roseanne’s ratings?’ I said, ‘Mark, how big were they?’ They were unbelievable! Over 18 million people! And it was about us! They haven’t figured it out! The fake news hasn’t quite figured it out yet…But they will, and when they do, they’ll become much less fake.”

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Can Roseanne sustain its massive ratings?
The strong buzz and the big headlines may actually reverse a trend of revivals of hit shows returning to big ratings, only to see their numbers drop, says Josh Sorokach. "The polarizing series proved that nostalgia and controversy are a potent combination, but recent history suggests that the ratings may have reached their apex," he says. "Last year Will & Grace made its return to NBC after an 11-year absence. The year before, X-Files revival premiered on Fox. Both series had strong openings but saw a significant drop in ratings from Episode 1 to Episode 2. X-Files went from about 16 million viewers to a little over 9.5 million, while Will & Grace saw a decrease of about 3 million viewers (10 million to 7 million). If we’re basing our projections solely on the numbers, we should except Roseanne’s massive ratings to take a dip. But this could be the one TV series that evolves into a ratings outlier."

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Last edited by TMC; 03-31-2018 at 12:41 AM.
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