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Old 10-16-2014, 10:43 AM   #3
Alan Brady's Hair
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Soap's ratings fell from 13 to 19 to 25 somewhere out of the top 30. The nature of the show (both of content and the continuing story arcs) meant that they weren't getting different viewers every week, which meant that advertisers wouldn't reach different viewers every week, which meant it wasn't as attractive as shows with similar ratings. Soap was funny and I watched it for a while, but I'm pretty sure they got more of a ratings lift than a drag from any controversy they (purposely) generated.
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