Tuesday, May 05, 2009

Nick at Nite Has Best April Ever; Classic TV Moms on Rachel Ray; Fringe Returns for Second Season

Nick at Nite is total day's number-one basic cable network with Adults 18-49 and Women 18-49 for April, and ranking second only to sister-channel Nickelodeon among total viewers.
April 2009 also marked Nick at Nite's most-watched April in its history with Adults 18-49, Women 18-49 and total viewers. And also, year to date, Nick at Nite is the number-one network with Women 18-49 and is number one with Adults 18-49 (tied in rating with USA Network).
The April 2009 dates were from 3/30/09-4/26/09 and Nick at Nite averaged a 0.6 rating and 697,000 viewers A18-49 and 1.6 million total viewers for the month. With Women 18-49, Nick at Nite averaged a 0.8 rating and 464,000 viewers W18-49 (up 14% year-to-year). Among Men 18-49, Nick at Nite averaged a 0.4 rating and 233,000 viewers M18-49. And in prime time, Nick at Nite averaged a 0.7 rating and 1.7 million total viewers on average per night in April in primetime. Nick at Nite airs 9 p.m. to 11 p.m. ET/PT in primetime.
And that's not all! For the entire 2009 so far (12/29/08-4/26/09), Nick at Nite is averaging a 0.6 rating and 691,000 viewers A18-49 and 1.5 million total viewers for the year. With Women 18-49, Nick at Nite is averaging a 0.8 rating and 442,000 viewers W18-49 (up 14% year-to-year) for the year. Among Men 18-49, Nick at Nite is averaging a 0.4 rating and 249,000 viewers M18-49 for the year. And in prime time, Nick at Nite is averaging 1.7 million total viewers on average per night for the year in primetime. Nick at Nite's success are from shows like George Lopez and Family Matters, with The Nanny joining the line-up this Sunday!

As we alerted all of you on Sunday on our Twitter page, three classic TV moms were judges on a cook-off on The Rachel Ray Show yesterday. So if you missed that, then you missed our alert. Follow us from now on so you don't miss a beat! Anyway, we have a video clip from this cook-off for you to see. And oh the three classic TV moms are Mrs. Brady, Mrs. Partridge and Mrs. C! Classic '70s fever indeed! Brady Bunch, Partridge Family and Happy Days were three excellent classic family comedies. All three moms look very good still! Watch the video clip!

Meanwhile, the busy network month of pick-ups continues, with Fox. You won't have to wait until May 18 for the fate of one show at least because Fox has renewed creepy thriller Fringe from J.J. Abrams. Fringe has captivated audiences this season, winning its Tuesday time period weekly among key demographics and ranks as the No. 1 new series in primetime among Adults 18-49, as it has followed House in the fall and American Idol this winter/spring.
One thing Fringe couldn't do well was hold a good percentage of those huge lead-ins much. The series has always had a huge lead-in, and that could change this fall with House expected to stay on Mondays. Could that break this series this fall? We shall see, but it get a chance to be tested! Fringe stars Anna Torv, Joshua Jackson, John Noble, Lance Reddick, Kirk Acevedo, Blair Brown and Jasika Nicole. The series is produced by Bad Robot Productions in association with Warner Bros. Television.

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