"AMC" Replacement "The Chew" Is Off to a Decent Start

[JamesG]

ABC's "The Chew" Off to Decent Start
9/27/2011
by Philiana Ng


ABC launched its "All My Children" replacement, lifestyle series "The Chew", on Monday to 2.5 million total viewers.

Though the programs do not air in the same time periods, to offer a bit of comparison, "The Chew" posted a larger opener than the 2.2 million who tuned in to the first episode of CBS' "The Talk" last year.



"The Chew", co-hosted by Clinton Kelly, Mario Batali, Michael Symon, Carla Hall and Daphne Oz, outrated "The Talk's" premiere in three key demos: women 18-34 (167,000 vs. 158,000), women 18-49 (590,000 vs. 568,000) and women 25-54 (732,000 vs. 672,000).





"The Chew", largely focusing on food, lifestyle and nutrition, outperformed "All My Children's" season average from 2010-11 in total viewers (2.5 million vs. 2.4) and the women 18-49 demographic (0.9 rating vs. 0.8).

Final numbers for the "All My Children" series finale will not be available until later this week.

http://www.hollywoodreporter.com/liv...ter-cbs-240840