'Melissa & Joey' Ain't A Kids Show, It is Straight Up PG-13

[Brian Damage]

With shows like The Big Bang Theory and Hot in Cleveland, the traditional format is certainly enjoying buzz.
JOEY: I think that they thought that reality was going to supersede the half-hour comedy, but with the success of Two and A Half Men and How I Met Your Mother, CBS never really left. The past few years I think that networks have realized maybe it really isn’t gone, I don’t think that it really is gone. I think there’s a definite home for it, it’s great.
MELISSA: So many people have their eyes on ABC Family and so many people of our demographics — 20s, 30s, and 40s — are all watching that channel.
JOEY: It’s not Disney Channel by any means. This is a prime-time show.
MELISSA: We were afraid of the title because we thought that people might think that this is a reality show. That’s not the case. We were afraid that people were going to think that it’s soft, that it’s going to be like a Disney Channel show and then they are going to let their 8-year-old tune in…where I’m in bed with a guy. And it’s like, “Oh, wait…”

ABC Family has been getting edgier and edgier.
JOEY: They have a younger demo than ABC does, and I think that the work they have done in the past two or three years has been amazing. They have had great shows and the ratings have been through the roof. ABC Family is a hot network.

There is a nostalgia factor for you guys, and ABC Family works that really well. How does ABC Family fit for you guys?
MELISSA: They do find that talent that was so popular a little bit ago, and they are able to bring it back. Like, look at [Make it or Break It star] Candice Cameron, totally an adult now with kids, and now she is coming back to television in a really classy way.

http://popwatch.ew.com/2010/08/24/melissa-and-joey/