Sarah Jessica Parker's Production Company behind New Reality Show

[Brian Damage]

The production company of Sarah Jessica Parker, "Pretty Matches," is behind a new reality TV competitive show which will focus on the creative artist community.

Parker's company is partnering with the producers behind other reality hits like Project Runway and Top Chef, which will show a dozen visual artists competing against one another in a variety of disciplines, similar to dancers in "So You Think You Can Dance," who have to go outside their specialty and perform.

The one deemed the best by a panel of top art critics from around the world, will win a cash prize, gallery show, and a sponsored tour across the U.S.

At this time the series hasn't been titled.