FOX Goes ALL OUT this Labor Day with Advertising For Back To You

[Brian Damage]

As part of the publicity they are dispatching fake news vans around major cities. According to the New York Times,

"The vans, decorated to look like the news trucks deployed by local TV stations, will cruise the streets of Boston, Chicago, Los Angeles and New York over Labor Day weekend. They will carry the call letters WURG, for the name of the make-believe Channel 9 in Pittsburgh, where “Back to You” is set.

The vans will be staffed by actors dressed in blazers and other garb favored by news anchors, who will hand passers-by pens and other promotional trinkets styled like the items local stations give away. "


I'm sure it will be hilarious, with those two actors, but will also push the meme that news should be flashy and "up" and entertaining rather than serious and informative and "wonky."


http://www.nytimes.com/2007/08/31/bu...in&oref=slogin