Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz

[Superbowl]

Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz for New Broadcast Shows


LOS ANGELES, Aug. 8 /PRNewswire/ -- OTX (Online Testing eXchange), the
leading global consumer research and consulting firm, announced today the
latest findings for the new fall broadcast programs from TV Dailies, the
firm's syndicated service that measures awareness, intent to view and buzz
as well as other key pre-premiere metrics, for hundreds of new programs and
events on both broadcast and cable.
TV Dailies polls over 3100 people ages 13-64 each week. The most recent
results for the new fall broadcast programs on critical measures of
"awareness", "intent to view", and "buzz" among Adults 18-49 are featured
below.
"As the TV landscape continues to expand and fragment, marketing
campaigns for new shows are getting more complex and more creative," said
Bruce Friend, President, Media and Entertainment Insights for OTX.
"Broadcast and cable networks can no longer look at just one metric,
awareness, to gauge potential new show success. In addition to awareness,
viewing intent (if, when, and how they intend to view new shows), the
intensity level of viewing interest, buzz and program appeal are also
critically important drivers of program viewing success, and TV Dailies
measures all of these indicators on an ongoing basis."
With more than six weeks until the official start of the fall season,
the data suggests that NBC's Bionic Woman and ABC's Cavemen are generating
the most awareness, interest and buzz. CBS' Cane and FOX Network's Next
Great American Band are also emerging as top shows on key metrics.
OTX also measures if the buzz for a new TV show is positive, neutral,
or negative. For a full breakdown on the buzz for the new broadcast shows
below, please contact your OTX representative.
Top 10 New Shows on Awareness:

Bionic Woman (NBC)
Cavemen (ABC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Cane (CBS)
Next Great American Band (FOX)
K-Ville (FOX)
Journeyman (NBC)
The Big Bang Theory (CBS)
Reaper (CW)**
Gossip Girl (CW)**
Chuck (NBC)**

**indicates tie for 10th place

Top 5 New Shows on Intent to View (Will Definitely Watch) :

Bionic Woman (NBC)
Cavemen (ABC)
Kitchen Nightmares (FOX)
Private Practice (ABC)
The Big Bang Theory (CBS)*
Cane (CBS)*
Pushing Daisies (ABC)*
K-Ville (FOX)*
Kid Nation (CBS)*
Reaper (CW)*
Next Great American Band (FOX)*
Journeyman (NBC)*


Top 5 New Shows on Buzz
Cavemen (ABC)
Bionic Woman (NBC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Kitchen Nightmares (FOX)*
Private Practice (ABC)*

*indicates tie for 5th place

Source: OTX TV Dailies weekly syndicated tracker, week of 7/30/07-8/5/07.
All data based on total sample Adults 18-49, n=2000
About OTX (Online Testing eXchange)
OTX (Online Testing eXchange) is a global consumer research and
consulting firm that has established itself as a leading provider of
online-based research. The company specializes in providing innovative,
cutting-edge online technology, products and analysis to the marketing,
entertainment and advertising communities. OTX has developed the most
innovative products available for online research today -- products that
work to uncover deeper and more profound consumer insight. Today, the
company is one of the fastest growing research companies in the United
States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago
and London, with strategic partners in Japan, Australia, Russia and China.
For more information contact
Ajay Durani
212.886.5934
adurani@otxresearch.com

or visit http://www.otxresearch.com