Originally Posted by LaBestia
Was Jerry Lewis the spokesman for a store called Service Merchandise? Because every time I visited Service Merchandise with my mom Service Merchandise always used to have Jerry Lewis posters hanging on the store walls above the cash registers in the checkout areas and each poster would feature Jerry Lewis announcing Service Merchandise's sales of the week and the posters had Jerry Lewis standing next to a box with the words "Service Merchandise" on it while holding it in a Monty Hall style pose in a Let's Make A Deal like fashion
I think it was probably promotions for MDA contributions at the cash register. Many large corporations would collect money for MDA year round and appear on the telethon including the Southland Corp which is 7-Eleven.