ION Beats The CW in Households & Viewers, Ties The CW in Demo
For the first time in the history of ION/i/PAX, the mininet with only 94 affiliates, beat The CW (with twice the number of affiliates) last week in Nielsen households and P2+ viewers, and for the first time ever tied The CW in A18-49 rating. This is the first time in mininetwork history that ION/i/PAX has ever beaten or tied The CW or their mininet parents, UPN and The WB.
Week 14 (Dec.21-27):
ION 0.7HH/1%, 0.3 A18-49 (390,000), 1,070,000 P2+ viewers
The CW 0.6HH/1%, 0.3 A18-49 (410,000), 820,000 P2+ viewers
This was the fourth consecutive week that ION has climbed above the 1,000,000 P2+ viewer threshold.
After 14 weeks of the 2009-10 season, in season-to-date averages, ION (0.6HH/1%, 0.3 A18-49, 940,000 P2+ viewers) is now ranked ahead of both TeleMundo and TeleFutura in households, and ION is ahead of TeleFutura in P2+ viewers.
Hearty congratulations to ION's new ownership who now sit at the mininet table an equal to The CW. These new owners must be thrilled to bits that for the last four weeks, over a million viewers on average are keeping an eye on ION. Those are the sorts of numbers that will prompt more advertisers to keep an eye on ION too.