Yep you do. He should get paid for his likeness and it appears he does, so it is not like his likeness is being used without his permission.
Now, if he would get off his high horse and stop being angry abt how bad the business is (because he can't get acting jobs) and how he will always be remembered for DS when it appears that face can make him money. Hollywood is not looking for his type, plain and simple. Suck it up Gary.
DALLAS COWBOYS ARE HERE AT TRAINING CAMP!!!