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Old 11-28-2007, 08:55 PM   #67
Pavan
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TV LAND SWEEPS THROUGH NOVEMBER

NETWORK BOASTS DOUBLE-DIGIT GAINS IN RATING, DELIVERY AND TOTAL VIEWERS IN PRIME AND TOTAL DAY

MOST-WATCHED MONTH AMONG ADULTS 25-54 THIS YEAR

Los Angeles, CA, November 28, 2007 -- TV Land scored huge gains among its target demo of Adults 25-54 as well as its core audience of Adults 40-54 for the month of November, according to Nielsen Media Research (10/29/07-11/25/07). The success of the network's regularly scheduled Friday Night Movie Block, a M*A*S*H Mail Call Marathon, the original special Entertainment Weekly and TV Land Present: The 50 Greatest TV Icons and the network's "Overstuffed Thanksgiving Weekend" led the network to score double-digit gains in rating and delivery among A25-54 and total viewers over last year. November was also the most-watched month among A25-54 for the year.

TV Land's November prime time line-up scored a 0.4/406,000, up +33% in rating and +24% in delivery among A25-54. Among total viewers in prime, TV Land delivered nearly 944,000 total viewers, up +15% over last year. In total programming day, TV Land averaged a 0.3/295,000 among A25-54 for the month, representing a +50% gain in rating and a +19% climb in delivery versus November 2006. It was also the most-watched month among A25-54 in total day this year. Additionally, the network attracted an average of 633,000 total persons 2+ for the total programming day, an increase of +13% over November 2006. Among its core audience, Adults 40-54, TV Land averaged a 0.6/317,000 in prime time, up +50% in rating and +39% in delivery versus last year. In total programming day, the network posted a 0.4/227,000, up +33% in rating and +26% in delivery.

Highlights for the month include:

TV Land's regularly scheduled Friday Night Movie Block was a smash with viewers in November. Young Frankenstein (11/2/07) was a success as the presentation part of the network's on-air, online and off-air celebration of the Broadway opening of the Mel Brooks musical of the same name posted a 0.5/504,000 among A25-54, up+25% in rating and +23% in delivery over last year. TV Land averaged 891,000 total viewers, an increase of +21% over YAGO. Among its core audience, Adults 40-54, TV Land again scored double-digit gains in rating and delivery, averaging a 0.7/368,000, representing a rise of +26% in rating and +32% in delivery. Additionally, the film Saturday Night Fever (11/23), scored double-digit gains in rating and delivery among A25-54 with a 0.4/414,000, up +33% in rating and +30% in delivery over last year.

The 50 Greatest TV Icons was a huge hit with viewers for its premiere on Friday, November 16, scoring double-digit gains in rating and delivery among its target A25-54 audience and triple-digit ratings and delivery gains among its core audience A40-54. The two-hour special an editorial/on-air collaboration with Entertainment Weekly posted a 0.5/500,000 among A25-54, up +67% in rating and +67% in delivery over last year. Among its core audience, Adults 40-54, TV Land scored triple-digit gains in rating and delivery, averaging a 0.8/432,000, up +100% in rating and +100% in delivery. The special scored triple digit gains among total viewers over last year, averaging nearly 1.1 million total viewers, a rise of +112% over YAGO.

TV Land's M*A*S*H Mail Call Marathon which featured episodes about members of the 4077th sending and receiving letters from loved ones - averaged big gains across several key categories during the programming event. The marathon aired on Saturday, November 10th and Sunday, November 11, and scored a 0.5/524,000 among A25-54, representing a +67% lift in ratings and +95% increase in delivery over the same period last year. TV Land averaged over 1 million total viewers, an increase of +79% over YAGO. Among its core audience, Adults 40-54, TV Land secured substantial gains in rating and delivery, averaging a 0.7/404,000, representing a rise of +75% in rating and +108% in delivery.

The network's "Overstuffed Thanksgiving Weekend," a marathon of the network's best movies, series and original specials including Sanford and Son, The Andy Griffith Show, Extreme Makeover: Home Edition, Beaches and Most Memorable TV Moments and more posted a 0.4/398,000, up +33% in rating and +43% in delivery among A25-54 over November 2006. TV Land averaged 864,000 total viewers for the marathon, an increase of 31% over last year. Among A40-54, the network posted a 0.6/319,000, up +50% in rating and +51 % in delivery over last year.

TVLand.com had its best month ever in November bolstered by the premiere of The 50 Greatest Icons. The site set a record for its most visited week ever (11/12) for that premiere week with special TV Icons content for fans including a video library of extended celebrity interviews from the special, a TV trivia game, and a photo gallery of the icons. Additionally, the site's video section also witnessed its most visited month ever, with a +7 % increase over the previous record-holder in October 2007.
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