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M*A*S*H is a Major Ratings S*M*A*S*H on TV Land!!

An Average of 1.3 Million Viewers Tune in to Week-Long Prime Time Marathon
Network Scores Double-Digit Gains in Rating and Delivery for the Week in Prime

NEW YORK, Jan. 9 -- The launch of M*A*S*H on TV Land proved to be a "major major" smash! The series, which kicked off with a week-long "Major Major M*A*S*H Marathon" on Monday, January 1 through Sunday, January 7, scored spectacular ratings in prime time for the week, attracting an average of 1.3 million total viewers and scored double-digit increases in demo rating and delivery. The marathon showcase also included all the major episodes from the series; the original major motion picture of the same name; the 20th and 30th major reunion specials and the major landmark series finale, all of which scored huge numbers for the network. TV Land's "Major Major" marathon made TV Land a Top Ten ranked network in all of basic cable among Adults 25-54 for the week in prime.

According to Nielsen Media Research, for the week in prime time (8 p.m. to 11 p.m. ET/PT), the marathon averaged 1.3 million total viewers, up +24% over last year. It posted a 0.6/587,000, up +50% in rating and +38% in delivery among its core A25-54 demo over last year for the week. Among Boomers (Adults 40-54), the showcase posted a 0.8/443,000, up +60% in rating and +62% in delivery over last year.

"The show's strong delivery and ratings are a true testament to how M*A*S*H continues to stand the test of time," states Larry W. Jones, President, TV Land. "As the #1 show among Boomers, M*A*S*H remains one of the most beloved and enduring series ever."

Highlights for the week of TV Land's "Major Major M*A*S*H marathon" include the following:

* On Tuesday, January 2, TV Land aired the M*A*S*H series finale at 10
p.m., posting a 0.7/685,000 among A25-54, up +75% in rating and +100%
in delivery over last year. Among total viewers, the telecast averaged
over 1.3 million, up +102% vs. YAGO. Among Boomers, Adults 40-54, the
finale posted a 1.0/519,000, up +150% in rating and +184% in delivery
compared to last year.

* M*A*S*H's 20th Anniversary retrospective, which aired on Wednesday,
January 3 at 10 p.m., boasted triple-digit increases for the network in
prime, averaging a 0.8/838,000 among A25-54, an increase of +300% in
rating and +284% in delivery over YAGO. Among total viewers, TV Land
attracted an average of over 1.5 million, up a whopping +222% over last
year. The special continued to perform among Boomers as well, scoring
a 1.1/560,000 among A40-54, up +267% in rating and +286% in delivery
vs. YAGO.

* TV Land aired the series' 30th Anniversary reunion special on Thursday,
January 4 at 10 p.m., posting a 0.7/692,000 among A25-54, up +75% in
rating and +85% in delivery over last year. Additionally, the network
averaged over 1.4 million total viewers, an increase of +73% vs. YAGO.
Among the A40-54 Boomer audience, it scored triple digit gains, with a
1.0/513,000, up +150% in rating and +158% in delivery over last year.

* The original M*A*S*H movie, which inspired the landmark series, aired
on Friday, January 5 at 10 p.m., averaging 906,000 total viewers, up
+25% over 2006. The film scored a 0.5/473,000, up +25% in rating and
+39% in delivery over last year. Among A40-54, it posted a 0.7/368,000,
up +75% in rating and +70% in delivery versus YAGO.

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