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Old 11-14-2005, 10:51 AM   #2
Pavan
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This is very exciting! I can't wait!! 30 series (10 episodes each in January) will be offered in January:

The In2TV network debuts on AOL.com in January and will offer 10 episodes apiece of 30 series, including the hits Alice, Growing Pains and Scarecrow and Mrs. King. AOL.com expects to be offering 100 series and more than 3,400 hours of content by the end of 2006.

“This builds on what has been our programming focus for many years and aligns well with our move to the open Web,” says Kevin Conroy, AOL Media Networks executive VP. “Our focus is on building a media business and driving advertising revenue.”

Amidst a recent flurry of new-media initiatives, the move is the first to fully embrace an advertising model. Conroy says the model—likely four spots for each half-hour of content, with single 15- or 30-second spots replacing the traditional pod of three or four ads—allows Time Warner to bring more content online faster. That, in turn, means more eyeballs, he says, to drive ad revenues and additional content.

“There are reasons that there were decades of ad-supported TV before there was the first pay channel,” Conroy says. “We firmly believe the ad model is the way to build a market and business.”

In2TV’s six original channels are

* LOL TV (comedies such as Welcome Back Kotter, Perfect Strangers and Hangin’ With Mr. Cooper),
* Dramarama (Falcon Crest, Sisters and Eight Is Enough)
* Toontopia (animated shows like Beetlejuice and Pinky and the Brain)
* Heroes and Horrors (Wonder Woman, Lois & Clark: The Adventures of Superman and Babylon 5)
* Rush (action shows such as La Femme Nikita, Kung Fu and The Fugitive)
* Vintage (Growing Pains, F-Troop and Maverick)

Two channels will be added next year for reality shows and cancelled series, the latter perhaps becoming a clearinghouse for unseen programs. “A [cancelled] show could be available almost immediately, [including] any unaired episodes,” says Eric Frankel, president, Warner Bros. Domestic Cable distribution.


List of In2TV Series at Launch*

Adventures of Brisco County Jr.
Alice
Babylon 5
Beetlejuice
Chico and the Man
Dark Justice
Eight is Enough
F Troop
The F.B.I.
Falcon Crest
Freakazoid
Freddy's Nightmares
The Fugitive
Growing Pains
Hangin' with Mr. Cooper
Head of the Class
Histeria!
Kung Fu
La Femme Nikita
Lois & Clark: The New Adventures of Superman
Maverick
The New Adventures of Batman
Perfect Strangers
Pinky and the Brain
Scarecrow and Mrs. King
Sisters
Spenser: For Hire
V
Welcome Back, Kotter
Wonder Woman

*More series will be added to this list over the course of the year.




Press Release:

These series will be offered in a new DVD quality video format called "AOL Hi-Q." This new technology, which builds upon AOL's industry-leading online video experience, enables high resolution, full-screen viewing. It will be made available free to any broadband user (along with standard-quality streaming). AOL.com is the first major portal to offer this kind of high quality video experience to consumers.

In2TV will leverage the unique capabilities of the online medium, allowing broadband consumers to experience, enjoy and interact with these series in a variety of ways. The In2TV site will organize the TV series into six genre-themed channels, listed below. (Additional channels will be launched at a later date.) Fans will also be able to search the series by show titles, cast names, and other key words and phrases. This programming will be combined with highly engaging and interactive editorial, promotional and game content. Fans can enjoy special interactive features, including:

-- "Starchives" - Episodes featuring stars before they were stars, including Brad Pitt on Growing Pains, and Jay Leno on Alice

-- "Punchlines" - Great viral comedy clips

-- "TV Karaoke" - Sing-alongs with favorite TV show themes

-- "Classic Creme de la Creme" - Showcase of the most memorable episodes of a given series

-- "Betcha Didn't Know!: The Ultimate TV Quiz" - Fans can test their TV trivia skills

-- "RetroRunway" - Fashion from TV series

-- "StarFavs" - Stars' favorite episodes

-- "Where Are They Now?" - Find out where your favorite stars are now

-- AIM interviews with cast members

-- Month long salutes to specific series, stars, and genres with extensive episodes available online and numerous interactive features. Examples could include "Kotter-thon" and "Teri Hatcher-A-Thon"

In2TV will also provide 88 interactive experiences in the first year built around specific shows. Examples of these interactive experiences could include unlocking additional material like a famous martial artist commenting on the mysteries of Shaolin in the Kung Fu series, or testing a viewer's intricate and arcane knowledge on subjects as diverse as the complex world of Babylon 5 or the 80's in conjunction with an iconic show like Growing Pains.

In2TV will provide AOL's advertisers with compelling video inventory for instream broadband advertising as well as opportunities for sponsorships and accompanying banner ads. Video ads, 15-second and 30-second spots, will be limited to a total of 1-2 minutes within each 30-minute episode as compared to 8 minutes of advertising on broadcast television.

The six channels, and a sampling of the shows fans can find within them, follow. A complete list of the series included in the program is attached.

LOL TV: Laugh out Loud with this channel that will feature Welcome Back Kotter, the Emmy-nominated series that launched the career of John Travolta and outperformed The Mary Tyler Moore Show and 60 Minutes. Even its theme song by John Sebastian climbed to #1. Fans will also find Chico and the Man, where Freddie Prinze broke new ground for Latinos on TV alongside Emmy-winner Jack Albertson, as well as Perfect Strangers, featuring the foibles of cousins Balki and Larry, in a show that helped to establish ABC's "TGIF" lineup and ranked #1 in every time period it aired. Plus, Hangin' with Mr. Cooper, an ABC hit which ranked #1 in its time period on Tuesdays and again when it moved to Fridays, as well as Head of the Class, which debuted on ABC as a Top 10 sitcom.

Dramarama TV: This channel will showcase great dramatic series ranging from the five-time Emmy-nominated Sisters, starring Emmy winner Sela Ward, to Falcon Crest, one of primetime's juiciest soaps that was a Friday night staple on CBS for nine seasons. Drama fans will also find Scarecrow and Mrs. King, the Golden Globe-nominated and Emmy-winning series co-starring Bruce Boxleitner and former "Angel" Kate Jackson, along with TV icon Robert Urich in Spenser: For Hire, which was so beloved by fans that it spun off four made-for-cable movies. Plus, Eight is Enough, the Emmy-nominated series starring Dick Van Patten that ranked in ABC's Top 10 for season after successful season.

Toontopia TV: Top-rated animation comes to life with Beetlejuice, the animated adaptation of Tim Burton's hit movie that ran successfully for multiple seasons on both Nickelodeon and Cartoon Network. The channel will also feature animated favorites such as Daytime Emmy-winning Freakazoid, as well as fellow Daytime Emmy-winners Pinky and the Brain and Histeria!, both executive produced by the legendary Steven Spielberg. Plus, there's The New Adventures of Batman, featuring the voices of Adam West and Burt Ward from the live action series.

Heroes and Horrors TV: Sci-fi and horror fans will be riveted by this channel that includes Lois & Clark: The New Adventures of Superman, which was a Top 10 program on ABC for three seasons, starring Dean Cain and Golden Globe-winner Teri Hatcher of Desperate Housewives, along with every episode of Babylon 5, the Emmy Award-winning syndicated science fiction series so popular that stations aired it twice a day. Plus, there's Freddy's Nightmares hosted by the maniacal Freddy Krueger (Robert Englund), the star of the hit film series "Nightmare on Elm Street," and the adventures of Wonder Woman starring Lynda Carter, which was consistently a Top 20 series across two networks, airing on both ABC and then on CBS. Plus V, where resistance fighters must stop "Visitors" from invading Earth.

Rush TV: This channel will feature action-adventure favorites such as La Femme Nikita, which enjoyed an enormous cult following as witnessed by over 300 websites dedicated to its star, Peta Wilson, and the show. Fans will also find the Emmy-winning and Golden Globe-nominated series Kung Fu, which dominated Thursday nights in its broadcast run catapulting ABC to #1 in the time period with key demos. In addition, fans can re-discover The Adventures of Brisco County Jr, a fan favorite that built its time period on FOX and went on to be a Top 10 series on TNT for three consecutive seasons. Other series in Rush TV will include 2001's The Fugitive, Dark Justice and more.

Vintage TV: This channel will feature Growing Pains, the Emmy-winning sitcom that lasted an incredible seven seasons, turning Kirk Cameron into a teenage heartthrob (receiving 10,000 fan letters a month) and featuring a young actor by the name of Leonardo DiCaprio. Plus, there's Alice, which ranks among an elite group of sitcoms to air for nine successful seasons. Honored with multiple Golden Globe Awards, it consistently ranked as a Top 10 network series on broadcast and attracted a broad audience of both men and women. Plus, fans will also find F Troop, which became a top rated hit on Nick@Nite after a successful run on ABC, as well as Emmy-nominated Maverick, which was voted "The Best Western of the 1950s" by TV Guide. Other Vintage TV series will include fan favorite The F.B.I.
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