Brian Damage
01-06-2009, 10:21 PM
While automotive sponsorship dollars are scarce these days, USA Network has forged a novel pact with Kia Motors, casting the stars of series "Psych" in a 30-second spot that will run when the skein returns with new episodes Jan. 9.
The spot will feature "Psych" stars James Roday and Dule Hill, in character, trying to elude a gunman driving a Kia Optima.
The commercial will run during "Psych" episodes from Jan. 9 through Feb. 20.
http://www.variety.com/article/VR1117997968.html?categoryid=14&cs=1
The spot will feature "Psych" stars James Roday and Dule Hill, in character, trying to elude a gunman driving a Kia Optima.
The commercial will run during "Psych" episodes from Jan. 9 through Feb. 20.
http://www.variety.com/article/VR1117997968.html?categoryid=14&cs=1