Thursday, March 29, 2007

ION Television Soars in Ratings, Upfront Planned May 3; ABC Drops 'Dream Vote'

ION Television continues to deliver significant ratings gains in weekday primetime versus last year. According to the latest Nielsen Media Research data, ION Television’s weekday primetime average is up 30 percent for the season compared to the first two quarters of 2006.
The network will host an Upfront sales presentation for advertisers on Thursday, May 3, 2007 in New York City to unveil its programming strategy for the 2007-2008 season. RHI Entertainment, which will serve as ION Television’s exclusive programming supplier on Friday, Saturday and Sunday nights beginning June 29, will provide a sneak preview of some of the original titles debuting on ION later this year.
For the week ending March 25, ION Television delivered its best performance for a single program this season with its broadcast of The Cowboys, starring John Wayne, on Sunday, March 25 at 8 p.m. The movie posted a 0.9 HH rating (1,044,000), boosting the night’s primetime average to a 0.8 HH rating (932,000), the network’s highest single weekend night performance for the season.
Overall, ION Television’s weekend movies, currently featuring popular titles from the libraries of Warner Bros., Sony Pictures and NBC Universal, have improved their time period by over 50 percent in households compared to the first two quarters of 2006.
In addition, during the recently concluded February Sweep period, ION Television’s viewers proved they love their Mama, with Mama’s Family posting a 0.9 HH rating (1,008,000) on Thursday, February 15. The night, anchored by Diagnosis Murder at 9 p.m. and Charlie’s Angels at 10 p.m., delivered the network’s highest single weeknight performance for the season at a 0.7 HH rating (752,000).
Don't forget the new spring line-up starts April 2 with the additions of Moral Court, Alice, The Wonder Years and the return of Amen. Also, the classic Battlestar Galactica will air on Sundays.

Also in the news today, after just two airings (with just one in its regular time period of Wednesdays at 8), ABC will pull The Great American Dream Vote off the schedule starting next Wednesday, April 4. Reruns of George Lopez will fill the hour that week. April 11 and 18 will probably be reruns of George as well, because new episodes were slated to return April 25 when Dream Vote concluded. This is much better news, as many of us would much rather watch George!

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