Tuesday, October 13, 2009

More Lucy on Hallmark; ABC Picks Up FLASHFORWARD for Full Season

Last Friday we told you about some Hallmark Channel changes beginning Monday (yesterday), now they have made a change that starts tonight! We get even more I Love Lucy! They must have a love-hate relationship with Lucy! In addition to the changes listed on Friday's blog, now effective tonight (Tuesday, Oct. 13), I Love Lucy will air 9-11pm as well replacing Touched by an Angel, which is off the line-up for NOW. It's slated to return to 8pm starting Oct. 26, but that could change. As of now, I Love Lucy airs weekdays 5-11pm and also in the morning 9-10am. That's a whole lotta Lucy! Will it last? You'll just have to keep checking back with us to see!

Also last Friday we announced that ABC has picked-up Comedy Wednesday comedies The Middle, Modern Family, and Cougar Town for full seasons, now no surprise they have picked up drama FLASHFORWARD for a full season.
From 8:00-9:00 p.m. on Thursday, ABC's FLASHFORWARD ranks No. 1 in Adults 18-49, leading CBS' time-period veteran Survivor: Samoa through its first three airings. On its series debut telecast, the new ABC drama became the first regular program since Friends in 2004 to beat Survivor in the key young adult sales demo. The ABC freshman is an exceptionally strong draw among Adults 18-34, dominating its time period and qualifying as TV's No. 1 new drama series this season. The new series is greatly improving its time period year-to-year for ABC, boosting the hour by 1.8 million viewers and by 32% in Adults 18-49 over the same nights last year. Based on DVR playback during season-premiere week (Sept. 21-27), FLASHFORWARD finished as TV's biggest freshman gainer, as its numbers jumped by 2.0 million viewers (12.5 million to 14.5 million) and 8-tenths of an Adult 18-49 rating point (4.1 rating to 4.9 rating) from the initially reported next-day numbers to 7-day DVR finals.
ABC has said they have picked up 25 episodes of the series, so that is three more than usual. As of now the comedies are 22 each, but that could change to something more if necessary.
Building on its lead-in at 8:30 p.m. among viewers (+4%) and young adults (+26%), ABC's The Middle qualifies as the most-watched TV show in its time period and a ranks a strong No. 2 in the half-hour to Fox's time-period regular So You Think You Can Dance among Adults 18-49. The new ABC comedy also holds the No. 1 position in its half-hour with Adults 25-54 and Men 18-49. On average, The Middle is boosting ABC's numbers in half-hour year-to-year by 2.1 million viewers and by 20% in Adults 18-49, over the same nights last season.
Standing as TV's most-watched new comedy this season, ABC's Modern Family ranks No. 1 in its half-hour among Adults 18-49. Modern Family is also No. 1 in its slot among Women 18-49 and Men 18-34. On average, the freshman comedy is improving the time period year to year for ABC, growing its half-hour over the same nights last year by 3.0 million viewers and by 36% in Adults 18-49. The mockumentary style sitcom is out-delivering NBC's similar style The Office in total viewers this season averaging 10.47 million viewers through its first three airings.
And finally, exhibiting impressive compatibility, ABC's Cougar Town holds 100% retention of its Modern Family lead-in in Adults 18-49. Cougar Town ranks a strong No. 2 in its half-hour in Adults 18-49, just two-tenths of a ratings point behind and tied in audience share with first-place CBS's veteran drama, Criminal Minds. The new show leads its time period among Men 18-34. The freshman comedy is also improving the time period for ABC year-to-year, boosting ABC's results over the comparable year-ago nights in Total Viewers (+19%) and Adults 18-49 (+23%).

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