Monday, September 08, 2008

ION Unveils New Look, Website, Line-Up Tonight; Today Reunites Classic Movie Casts; 2 More RTN Affiliates Added


Today, over 94 million households will have the opportunity to tune-in to a reinvented ION Television, repositioned as a compelling new entertainment destination and galvanized by an exciting new brand, ION Television: Positively Entertaining. The new contemporary look and tag line - Positively Entertaining – complement the robust critically acclaimed off-network series – Boston Legal, ER and NCIS – which launch as part of ION Television's strategically acquired fall programming lineup that appeals to a younger audience. The rebranding campaign coincides with the launch of ION Television's new advertisers, distribution partners, shifted viewership, and newly rebranded website, http://www.iontelevision.com/. The new daytime line-up also begins today starting at 4pm with M*A*S*H.
New Website Launch -- iontelevision.com: ION Television extends its breadth beyond television and is launching a newly revamped and rebranded website, www.iontelevision.com. The site will feature numerous new features from streaming video, interactive games, video mash-ups, cast/show information, show trivia, forums and blogs.
ION Television's strategy will focus heavily on expanding its programming offerings in coming television seasons, targeting a strong mix of quality major network TV series, as well as signature originals produced specifically for ION Television. Several key content additions have already been secured, such as the successful Ghost Whisperer and Criminal Minds franchises, which will infuse the lineup in fall 2009.
For more read the Press Release.

Back in February, NBC reunited classic TV casts in their week-long "Together Again" series on the Today show. This week, Today will reunite the casts of three of America's favorite movies. Beginning Monday, September 8, the famed actors of the hit movies The Big Chill, Airplane! and Footloose will talk about their experiences making the films and what it's like to reunite after more than 20 years.
On Monday, Glenn Close, JoBeth Williams, Mary Kay Place, Jeff Goldblum and William Hurt will talk about their Oscar-nominated movie The Big Chill and the impact it had on their generation. On Wednesday, Kareem Abdul-Jabbar, Robert Hays, Peter Graves, Leslie Nielsen and Jill Whelan will reunite to chat about their often-quoted, hilarious movie, Airplane! On Friday, Kevin Bacon, John Lithgow and Lori Singer will kick off their Sunday shoes and talk about their dance-filled hit, Footloose. Kenny Loggins will make a special appearance and perform the movie's title song.

More Retro Television Network (RTN) affiliates are coming! Cocola Broadcasting plans to add RTN programming on its Monterey-Salinas, CA and Boise, ID stations. The network will launch next year on KYMB in Monterey-Salinas and KKJB in Boise.

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