Thursday, January 17, 2008

Day 74: WGA's Strike; ION Initiative for African-American Programming

Welcome to day 74 of the strike. I can't believe I said welcome. Welcome to hell would be more like it. The Directors Guild of America just sealed their deal with producers already! The current deal was set to expire at the end of June. But after just five days of formal negotiations the Directors Guild of America has reached agreement with the producers on a new three-year contract. The deal turns the spotlight again on the striking film and TV writers who must now examine the directors' deal and decide if they will accept a similar contract. Let's hope! Screen Actors Guild's current contract expires at the end of June, so that is another deal let's hope that gets resolved.

ION Media Networks, Inc. in collaboration with African-American TV syndicator Star Media and Omnicom's OMG Entertainment & Sports unit, announced today a strategic partnership for the creation and exhibition of African-American programming on the ION Television Network. The initiative already has backing from major charter sponsors McDonald’s, State Farm and P&G, with others expected to follow.
Initially, the partnership will use the syndication marketplace and TV libraries of Warner Bros. and other major television studios to program urban and diverse content. The longer term goal is to reinvest net proceeds from this enterprise into an original programming fund that can help create new African-American and diverse content to be aired on ION Television. The initiative launched on Monday, January 14 in the 6-7 p.m. ET timeslot on ION Television, with the return of The Wayans Bros. to broadcast television. Warner Bros. Domestic Television is the programming partner for this series.
This might be some good news. Since initially they will use reruns, maybe they will expand the hours a bit, say the daytime, and we could get more shows in. Hopefully shows like Diff'rent Strokes, Hangin' with Mr Cooper, Webster could air and maybe Amen can return once again. To discuss this news, head on over to the ION January thread.

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