Saturday, June 10, 2006

Want to Write Your Own Sitcom? You Can For FX!

Think you can write a better sitcom than FX’s Always Sunny In Philadelphia? You have your chance says Multichannel News.
In collaboration with social Web site Myspace.com, FX is proffering $50,000 and a future slot on its schedule to the user who posts the best idea for an original series, according to president of entertainment John Landgraf, who touts the sitcom contest in a comedic promo currently airing on the service.
FX joins cable outlets like Food Network and Travel Channel, which are affording viewers a voice in shaping on-air content. FX executive vice president of marketing Stephanie Gibbons said the move is also a nod to the popularity of viewer-generated content on Web sites like myspace.com, which like FX is owned by News Corp., and youtube.com.
The winning pilot will air during the final episode of the sophomore series It’s Always Sunny In Philadelphia, whose producer, Rob McElhenny, made his show’s pilot for $200.
After narrowing down the field, the network, which is running the promotion through June 19, will air the top five user-generated clips between breaks during Sunny’s second-season premiere on June 29. The following week, FX will choose the winner. Pilot segments are slated to air during Sunny’s season finale.

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