TV Land to Study Boomer Entertainment Trends; The WB Moves 'Twins' & Puts 'Fran' on Hiatus

TV Land has secured the services of Ken Dychtwald, the nation's leading expert on Baby Boomers, and his San Francisco-based consulting firm - Age Wave - to conduct a comprehensive study exploring consumer behaviors and attitudes of the Baby Boom generation, generally defined as Americans born between 1946 and 1964. As consultants to TV Land, Dychtwald and Age Wave have been assigned two primary projects: 1) to develop and execute a "state-of-the generation" presentation to TV Land advertisers in March, 2006 and 2) to conduct a national study that examines their social influence and consumer trends on a wide range of issues pertaining to entertainment. The study's findings are slated to be released by TV Land and Age Wave in September, 2006. To read more from this press release click here.

The WB has made various schedule shifts to their primetime line-up. Most notably are sitcoms Twins and Living with Fran. Twins will move from Fridays 8:30 p.m. to Fridays 9:30 p.m., which means Living with Fran is on hiatus--who knows if it will ever return, though The WB promises it will. The WB will air reruns of What I Like About You in Twins' old slot at 8:30 p.m. I won't go into more detail, but you can see the full changes here.